A comprehensive tennis data analytics platform, providing in-depth tournament, player, & matchup statistics. An application designed to identify value opportunities across both pre-match betting & in-play trading, by comparing historical data & live odds through a proven tennis betting model. Led by a respected tennis betting expert & supported by an active community of traders at all levels, Trade On Sports Tennis offers a unique solution for anyone looking to improve their tennis trading approach. Whether you enjoy being deeply involved, actively managing in-play trading positions, or prefer a more hands-off, set-and-forget approach due to time constraints, the service caters for both. A service purpose-built for the Betfair Exchange.

The Trade On Sports Tennis Service

Trade On Sports is a well-established platform offering a range of services across multiple sports, including football, tennis, horse racing, and NFL. The founder, Pete Nordsted, is a respected figure in the betting community, known for his work in football modelling, market analysis, and strategy development. You may already be familiar with his articles, books, or insights shared within the industry. Over time, Trade On Sports has evolved into a collaborative hub, bringing together a team of trusted experts across various disciplines.

The tennis arm is led by Matt Haynes, a specialist in Tennis, Racing, & NFL. Matt brings a data-driven approach to tennis trading, backed by a model he’s developed to identify value opportunities within matches. His method focuses on historical data, in-play dynamics & statistical indicators, offering a refined edge for traders. It also highlights pre-match value & straight betting opportunities. Matt has been a key member of the Trade On Sports team for several years supporting members on their tennis journey.

The Trade on Tennis service is aimed at both punters & traders of all levels. If you are new to the tennis game then regular betting picks, trading guidance and insight from a leading name should provide you with a fast track & help you to avoid early pitfalls. If you are an experienced tennis trader then use of Matt’s in-play trading data has the potential to take away much of the manual match research & analysis you might be undertaking on a daily basis. For all tennis trading levels the service offers an opportunity to join a likeminded community with the intention of working together to beat the bookies & exchanges.

From a betting perspective, daily selections are provided for both the ATP & WTA tours selected by Matt’s model. The majority of these are intended as lay bets, opposing odds-on favourites. These are available to members via the TOS Portal. Members of the TOS “Platinum Service” have the option to automate these using the BF Bot Manager software. Important to note that TOS have recently advised following the WTA lay bets only & that the ATP selections should be used as guidance following a recent downturn. Additionally to the daily lays, Matt provides regular betting picks to members in the TOS Tennis chat room on Telegram. These are posted throughout the day whenever Matt sees value.

For trading, members get access to in-play statistics for each player in each of the days matches. These statistics highlight potential strong or weak situations aligned to the surface of the tournament. For example, the percentage of break points converted by a player or the break back percentage when a player falls behind. This is data that is unavailable elsewhere on the many free tennis sites out there.

You also get access to weekly tournament data. This highlights the key angles suited to the week’s events covering areas like favourite vs underdog round by round historical P&Ls or P&L by player odds ranges. This data is useful to keep in the back of your mind when you believe you have found an angle, either as a bet or a trade.

Where the trading element of the service really stands out is the Trading Dcripts page. Each day the Scripts page highlights potentially strong in-play entry points. For example laying player ‘A’ when a break down in the first set & so on. This allows you to plan your trading day & pinpoints what to look out for. The scripts are effectively your trading runbook.

Getting Started…

The Trade On Tennis App is your central hub for all betting and trading information & where you will find all included features of your membership package. Accessible directly from the main TOS Member Area, the app provides everything you need to prepare for each day’s activity.

The Trade On Tennis app provides the following links:

• Coming Up – a look ahead at the forthcoming matches showing prices for the next two days.
• Pre-match data – displays all games scheduled over the next two days, providing the betting selections & available odds against the model.
• Scripts – your day’s trading runbook, plus different in-play statistics.
• Betting Companion – tournament specific data covering events for the next two weeks.
• Help – a user guide for the tennis app and abbreviations explanations.

The tennis app pages contain a lot of information largely in the form of statistics & percentages. For newcomers to the service this can seem overwhelming as there is a lot to take in. It will certainly take some time to get your head around it all. Fortunately, both Matt & the Telegram community are there to help & to answer any questions you might have.

TOS Telegram Rooms

At the core of all Trade On Sports services are the exclusive private Telegram rooms—a community of over 100 bettors and traders from diverse backgrounds and experience levels.

The Tennis service has its own dedicated room, managed by Matt Haynes. This space is designed to foster collaboration, where members share insights, strategies, and thoughts throughout the day.

Active participation is encouraged, making it an ideal environment to learn from seasoned professionals and somewhere to bounce your ideas. Sports trading can be a solitary practice & the Telegram rooms are there to provide that group mentality.

Trade On Tennis Pricing

The TOS Tennis service is available in two packages. The “Silver” service is the base package & aimed at those who want to test the waters & the “Gold” package for those who want to take their tennis trading to the next level. A breakdown of each package summarised from the TOS Tennis sales page is shown beneath.

Silver Service – £25 billed every 4 weeks

• Access to the Trade On Tennis Telegram rooms.
• Trade On Tennis strategy manual.
• Daily tennis trading spreadsheets.
• Pre-match “set & forget” betting lays.
• Access to resident professional tennis trader Matt Haynes via the Telegram rooms.

Gold Service – £39.95 billed every 4 weeks

Includes everything provided by the Silver package plus…

• 18-month Lead loss stats for the 3 sets of a match.
• Set Early/Late break stats.
• Micro-mined stats across the sets. E.g – Serving for set or serving to stay in set.
• Trading scripts highlighting suitable entry points where stats suggest value.
• Betting companion showing trends for historic tournaments highlighting which rounds / odds ranges are profitable to bet Favs or UDs prematch.
• Handicap reports to assist pre-match bets.

Trade On Tennis Exchange Trial

For this review of the Trade On Tennis service, we’ll be focusing on the Gold membership tier. Our goal is to thoroughly test both core elements of the service: the daily Red Lay bets and the in-play Trading Scripts.

Betting Trial – Red Lays – We’ll be running the WTA lay bets fully automated via BF Bot Manager, ensuring that no selections are missed during the trial period. For this, we’ll be using a dedicated betting bank of £800, divided into 40 points (£20 per lay).

Trading Trial – Scripts – The trading scripts, which require manual execution, will be applied as often as possible depending on daily availability. We aim to cover at least 20 traded matches per month, entering each trade with a £50 lay stake for consistency.

Supporting Services

In addition to tracking bets and trades, we’ll also be assessing the support services that come with the subscription. This includes active participation in the Telegram community, where we’ll engage with other users and tap into Matt’s insights. We’ll take the opportunity to ask questions, observe live interactions, and better understand the Trade On Tennis approach.

Finally, we’ll explore the Trade On Tennis Portal in full, reviewing its tools, data, and overall usability to determine the value it offers.

So, anyone for tennis?

TOS Tennis Exchange Trial Results

Monthly results for the Trade On Tennis exchange trial will be posted here. They will be updated throughout each month so be sure to return to keep up with progress.

Note: Bet and trade results are displayed in separate tables for clarity. For the trading results, each entry represents an individual trade, not a match as a whole. For example, if we enter and exit the market three times within the same match, each trade will be recorded as a separate line item.

All results shown have been deducted 2% Betfair commission.

Tennis Red Lays Results – Straight Bets

Tennis Trading Scripts Results – In-play